Credibility, fastness, availability, convenience, affordability and ease of use were found to positively influence consumers’ attitudes towards mobile financial services.

The demographic, attitudinal, and behavioral characteristics of MFS users were also examined. This study presents findings from survey, including 100 respondents, which examined consumers’ attitudes towards Mobile Financial Services. The objective of this study is to investigate the factors influencing the consumer acceptance of MFS in Bangladesh. Mobile Financial Services (MFS) is an approach to offering financial services that combines banking with mobile wireless networks which enables users to execute banking transactions.

Mobile Financial services (MFS) have seen enormous growth in recent years in Bangladesh. Financial institutions are also adopting new technology to provide more affordable and convenient services. Organizations are adopting latest technologies to optimize their business processes in order to provide effective services and products to customers. Technology is changing rapidly to make our life more easy and comfortable.

Free download Blue Ocean Strategy